#Dadication Fatherhood PSAs released

June 16, 2021

A series of public service announcements (PSAs) encouraging active fatherhood was released today by the Administration for Children and Families (ACF) at the U.S Department of Health and Human Services (HHS). The PSAs were created by ACF, the National Responsible Fatherhood Clearinghouse, and the Ad Council and highlight the diverse experiences of four real dads whose stories touch on tough topics like addiction and immigration and how each shares a commitment to being there for their kids through parenting highlights and challenges.

“This national fatherhood media campaign reminds us that loving, nurturing fathers come from all walks of life. The fathers featured are incredibly inspirational; they rose above challenges in their lives, in order to be there for their children, no matter what,” said ACF Acting Assistant Secretary JooYeun Chang.  “I’m thrilled to be part of a campaign to promote ’#Dadication' — after all, when fathers are actively and positively involved with their kids, the whole family does better.“

Research Visit disclaimer page shows that involved fathers, whether living with or apart from their children, provide practical support in raising children and serve as models for their development. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, and exhibit empathy and pro-social behavior compared to children who have uninvolved fathers.

The campaign’s concept of “#Dadication” exemplifies the numerous ways fathers are present for their children, even through financial uncertainty, periods of separation and demanding schedules. The campaign also encourages dads to share their own stories of “#Dadication” on social media, and to visit Fatherhood.gov Visit disclaimer page Visit disclaimer page for tips and resources for spending meaningful time with their kids.

The National Responsible Fatherhood Clearinghouse (NRFC) is funded by the U.S. Department of Health and Human Services’ (HHS’) Administration for Children and Families’ (ACF’s) Office of Family Assistance (OFA) to assist practitioners and fathers to promote and support responsible fatherhood. NRFC provides evidence-informed materials, resources, and tools including timely information on fatherhood issues, and access to print and electronic publications.

Quick Facts

  • Research shows that involved fathers, whether living with or apart from their children, provide practical support in raising children and serve as models for their development.

Quotes

“This national fatherhood media campaign reminds us that loving, nurturing fathers come from all walks of life. The fathers featured are incredibly inspirational; they rose above challenges in their lives, in order to be there for their children, no matter what. I’m thrilled to be part of a campaign to promote ‘#Dadication' – after all, when fathers are actively and positively involved with their kids, the whole family does better.“
— ACF Acting Assistant Secretary JooYeun Chang

Contact

Administration for Children & Families
Office of Communications
330 C Street, S.W.
Washington, D.C. 20201

Phone: (202) 401-9215
Fax: (202) 205-9688
Email: media@acf.hhs.gov

ACF Issues: